Hello and welcome to

Tomato Baby

a consumer insights & cultural trends research studio helping brands understand how to be more culturally relevant

The Tomato Baby approach to research goes beyond traditional consumer insight because attitudes and decisions aren’t formed in a vacuum. It looks outside the category, decodes the cultural contexts shaping behavior, and tracks the emerging signals that are defining what comes next.

Research that answers:

Who are the people we care about, really?

What's happening in culture, and what does it mean for my brand?

Where is my category going, and how do I stay ahead?

How should my brand show up?

I’m Angie Meltsner,
I run this ship!

Kantar found that brands with high cultural relevancy grow nearly 6x more than those without it. Sooo what are ya waiting for? Let’s dig in!

Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.

Angie is incredible to work with: smart, efficient, collaborative and determined.

Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.

Angie is that rare mix of deeply creative thinker & consummate professional.