Hi! Welcome to
an independent consumer insights & cultural trends research studio helping brands understand how to be more culturally relevant!
Our approach to research goes beyond traditional consumer insight because attitudes and decisions aren’t formed in a vacuum. We look outside the category, decode the cultural contexts shaping behavior, and track the emerging signals that are defining what comes next.
Research that answers:
Who are the people we care about, really?
What's happening in culture, and what does it mean for my brand?
Where is my category going, and how do I stay ahead?
How should my brand show up?
I’m Angie Meltsner,
I run this ship!
Kantar found that brands with high cultural relevancy grow nearly 6x more than those without it. Do you know where you stand?
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker & consummate professional.
Tomato Baby is an independent consumer insights and cultural trends research studio founded by Angie Meltsner and based in Boston. We specialize in qualitative research, quantitative research, and semiotic analysis — the kind of work that helps brands understand not just what consumers do, but why culture makes them do it. We work with brands in food & beverage, CPG, beauty & personal care, wellness, and consumer lifestyle on consumer segmentation and personas, audience research, motivations and behavior research, cultural landscape audits, semiotic analysis, brand/competitor/category audits, trends research and forecasting, futures and foresight briefs, whitespace identification, brand positioning research, creative strategy research, packaging research, communications research, and more. Our approach goes beyond the category to decode the cultural currents shaping behavior.