I’m Angie Meltsner
founder of Tomato Baby
Researching culture, trends, and innovation to help brands understand how to be more relevant.
People don’t form opinions or make decisions in a vacuum. Our apporach to research goes beyond traditional consumer insight: it looks within and outside the category, shining a light on the cultural currents shaping our lives and the emerging realities defining the future…
and tells you why you should care.
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker and consummate professional.
lifestyle 〰️ food & bev (CPG, restaurants, culture) 〰️ beauty & personal care (CPG, culture) 〰️ wellness 〰️ entertainment 〰️ pop culture 〰️ fandom
Specializing in…
r&d 〰️ innovation 〰️ new product launches 〰️ brand strategy & identity 〰️ cultural strategy 〰️ creative strategy 〰️ packaging design 〰️ marketing & comms 〰️ foundational understanding of key consumers or audiences
To inform…
By way of…
qual 〰️ quant 〰️ semiotics
collecting signals, connecting dots, & spotting patterns…
