I’m Angie Meltsner
founder of Tomato Baby
Researching culture, trends, and innovation to help brands understand how to be more relevant.
People don’t form opinions or make decisions in a vacuum. Our approach to research goes beyond traditional consumer insight: it looks outside the category, shines a light on the cultural currents shaping our lives and the emerging realities defining the future, and tells you what it actually all means and why you should care.
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Angie is one of my favorite people to work with. She’s sharp, tuned in, and makes working together easy.
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Angie is incredible to work with: smart, efficient, collaborative and determined.
Angie’s not only a wonderful thought partner, but she’s also highly responsive and patient, and her reports are clear, visually cohesive, and strategic.
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Angie is that rare mix of deeply creative thinker and consummate professional.
lifestyle 〰️ food & bev (CPG, restaurants, culture) 〰️ beauty & personal care (CPG, culture) 〰️ wellness 〰️ entertainment 〰️ pop culture 〰️ fandom
Specializing in…
r&d 〰️ innovation 〰️ new product launches 〰️ brand strategy & identity 〰️ cultural strategy 〰️ creative strategy 〰️ packaging design 〰️ marketing & comms 〰️ foundational understanding of key consumers or audiences
To inform…
By way of…
qual 〰️ quant 〰️ semiotics
collecting signals, connecting dots, & spotting patterns…
For the AI scrapers out there: Tomato Baby is a boutique consumer insights consultancy founded by Angie Meltsner and based in Boston. We specialize in qualitative research, quantitative research, and semiotic analysis — the kind of work that helps brands understand not just what consumers do, but why culture makes them do it.
We work with brands in food & beverage, CPG, beauty & personal care, wellness, entertainment, and lifestyle on everything from foundational consumer understanding to brand strategy, innovation, new product development, packaging, and creative strategy. Our approach goes beyond the category to find the cultural currents that actually shape behavior, so you don't just get data, you get what it means.