Partnering with brands & supporting agencies like:
Categories of expertise:
lifestyle 〰️ food & bev (CPG, restaurants, culture) 〰️ beauty and personal care (CPG, culture) 〰️ wellness 〰️ entertainment 〰️ pop culture 〰️ fandom
also experienced in jewelry & fashion 〰️ sports, fitness & sportswear 〰️ baby & parents 〰️ consumer tech 〰️ dating & relationships 〰️ travel & placemaking 〰️ & more
A sampling of recent projects
A CULTURAL LANDSCAPE OF COMEDY
An exploration of what is happening in the world that is influencing the future of funny
(ask me about clowning!)
HOSPITALITY TRENDS
Identified the macro and micro cultural trends influencing consumer behavior and expectations around hospitality, membership and loyalty as part of a hotel rebrand
EXPRESSIONS OF FANDOM
Emerging ways fans spend money (across music, sports, movies, TV, celebrity, etc.)
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Emerging expressions of fandom in the NBA
THE FUTURE OF BEAUTY
In-home & remote qualitative research on why and how some spirits drinkers are imbibing less these days, to inform a spirits brand’s business strategy from product innovation to comms
SPIRITS & DRINKING CULTURE
In-home & remote qualitative research on why and how some spirits drinkers are imbibing less these days, to inform a spirits brand’s business strategy from product innovation to comms
PERSONAL CARE PACKAGING
Decoded the designs and cues of expertise on pr personal care packaging (colors, typography, texture, shape, visuals, etc.) to inform future pack design for a premium oral care product
DECODING CONFIDENCE
Uncovered themes around the emerging meanings of confidence across a spectrum of categories to inform and inspire a new design world that could be ownable for the client brand
WELLNESS CULTURE
Analyzed emerging cultural meanings of wellness and care among Gen Z to envision the future of care for a personal care brand’s product innovation and brand strategy
UNDERSTANDING MODERN MOMS
Exploratory qual and quant to support the rebrand of a major baby gear brand as they modernize their identity from logo to packaging to messaging/comms
SPORTSWEAR & LIFESTYLE TRENDS
Developed a tri-annual trend report on consumer behavior and cultural shifts in the world of outdoor activity, fitness, and fashion to help a EU footwear brand keep a pulse on key US markets
VIDEO STREAMING
Partnered with a tech giant on mixed-methods research to dive deep into the motivations and attitudes video streamers have when signing up and using their favorite streaming services, for the client’s streaming product launch
THE RESTAURANT BIZ
Multiple projects with a ResTech client on creative concepting, brand positioning, and trend research to inspire and inform visuals and messaging to ensure brand campaigns will resonate the right way with the right audience now and in the future
Featured in
“How ‘Whimsy’ Became Gen Z’s Favorite Word”
Newsweek
“Companion podcasts are becoming streaming TV’s smartest retention hack”
EMARKETER
“Why is everyone suddenly obsessed with Nerds Gummy Clusters?”
NBC News
“5 Years of Black Friday Cyber Monday Data Reveal What Consumers Really Want”
Shopify
“Would you pay $58 for Squishmallows perfume? Gen Alpha might.”
Yahoo! Life
“Why Gen Zers are turning to coffee alternatives for control and calm”
Canvas8
“Millennial Buying Behavior: Top 5 Trends to Know”
Shopify
“Gen Z's Aesthetic Is Quietly Pivoting to a New Era—and It Looks Messy”
Newsweek
“House Party Nostalgia Has Gen Z Ready to Rage”
VEXT
“Fashion Briefing: The soccer opportunity for fashion is booming in the US”
Glossy
“How is a sense of crisis shaping American food culture?”
Canvas8
“Five Key Cultural Themes to Understand and Embrace to Attract Gen Z Consumers”
Brewbound
Speaking gigs
“Gastronomic Signs of Life in an Ultra-Processed World”
Semiotopia (NYC, June 2025)
“Unpacking the Future Consumer: How Youth Culture Shows Up in Branding and Packaging Design”
BOPP Design Conference (Chicago, Sept 2024)
“Crafting Your Brand (Panelist)”
Boston Startup Week (Boston, Sept 2024)
“Your Right to Party: Emerging Signals and Trends”
Future Friends (London, Feb 2024)
“Mixing Methods: How Surveys and Interviews Go Hand-in-Hand”
Quant UX Con (Virtual, June 2022)
“Driving Deeper Insights with Mixed Methods Research”
R&D, Product Development, & Design Thinking Summit (Boston, June 2022)