Agency & brand clients include
A sampling of recent projects
SPIRITS
In-home and remote qualitative research on why and how some spirits drinkers are imbibing less these days, to inform a spirits brand’s business strategy from product innovation to comms
FANDOM TREND REPORTS
Emerging ways fans spend money (across music, sports, movies, TV, celebrity, etc.)
Emerging expressions of fandom in the NBA
THE FUTURE OF BEAUTY
Multiple projects (from qual to quant to trend reports) on the future of beauty, often with a spotlight on Gen Z attitudes and experiences to help beauty brands prepare to connect with consumers of the future
SPORTSWEAR & LIFESTYLE
A trend report on consumer behavior and cultural shifts that impact the world of outdoor activity, fitness, and fashion to help a European footwear brand keep a pulse on their key US markets
PERSONAL CARE PACKAGING
Decoded the designs and cues of expertise on prestige / masstige personal care packaging to inform future pack design for a premium oral care product
DECODING CONFIDENCE
Uncovered the meanings (semiotic codes) of confidence across a spectrum of categories to inform and inspire a new design world that could be ownable for the client brand
WELLNESS CULTURE
Analyzed emerging cultural meanings of wellness and care among Gen Z to envision what the future of care could look like for a personal care brand’s product innovation and brand strategy
US YOUTH CULTURE
Expert consultation on shifts in US popular and youth culture for a intl agency hoping to help their client gain relevance with young Americans
GLOBAL YOUTH CULTURE
Identified how Gen Z in 4 global markets discover brands (through both quant and qual), and what they expect and want out of social media advertising, in order to guide strategy for brands looking to advertise on the client’s platform
ENTERTAINMENT
Partnered with a tech giant on mixed-methods research to dive deep into the motivations and attitudes video streamers have when signing up and using their favorite streaming services, for the client’s streaming product launch
RESTAURANTS
Multiple projects with a restaurant tech brand on creative concept, brand positioning, and trend research to inspire, inform, and make sure the visuals and messaging for their upcoming brand campaigns will resonate the right way with the right audience now and in the future
Featured in
“Why Gen Zers are turning to coffee alternatives for control and calm”
Canvas8
“Gen Z's Aesthetic Is Quietly Pivoting to a New Era—and It Looks Messy”
Newsweek
“House Party Nostalgia Has Gen Z Ready to Rage”
VEXT
“Fashion Briefing: The soccer opportunity for fashion is booming in the US”
Glossy
“How is a sense of crisis shaping American food culture?”
Canvas8
“Five Key Cultural Themes to Understand and Embrace to Attract Gen Z Consumers”
Brewbound
Speaking gigs
“Gastronomic Signs of Life in an Ultra-Processed World”
Semiotopia (NYC, June 2025)
“Unpacking the Future Consumer: How Youth Culture Shows Up in Branding and Packaging Design”
BOPP Design Conference (Chicago, Sept 2024)
“Crafting Your Brand (Panelist)”
Boston Startup Week (Boston, Sept 2024)
“Your Right to Party: Emerging Signals and Trends”
Future Friends 333 (London, Feb 2024)
“Mixing Mixing Methods: How Surveys and Interviews Go Hand-in-Hand”
Quant UX Con (Virtual, June 2022)
“Driving Deeper Insights with Mixed Methods Research”
R&D, Product Development, & Design Thinking Summit (Boston, June 2022)